NY Country Club Disco Short

The creation of the Sporty & Rich brand is very inspiring and unique. It all started on Instagram, where Emily Oberg uploaded photos of old cars, analogue photos, landscapes and houses from the 70s. The Instagram page, which functioned as a moodboard, eventually became a lifestyle and fashion magazine and later a brand. Sporty & Rich produces comfortable clothing suitable for everyday wear. Orberg also promotes sustainability and a healthy lifestyle, which is mirrored in the clothing range.